Why Trade Shows are Important

Make sure to visit us at our Vegas PPAI trade show on January 15, 16 and 17, our Chicago ASI trade show on July 9, 10, and 11, and our Chicago National Restaurant Association trade show on May 18, 19, 20 and 21.

Trade shows play a huge role in the expansion of your business. The exposure you obtain and the people you meet can ultimately change the future of your company. Depending on the type of industry you’re a part of, there are several trade shows available for you to join. Here at Wholesale Cutting Boards, we take part in ASI, PPAI, PPPC and SAGE tradeshows, as well as several small showcases.

NETWORK

One the biggest aspects about trade shows is the networking opportunities that it presents. They give you the chance to connect to potential clients and build strong relationships. There are thousands of people who attend the average tradeshow, and most are looking to better their business themselves. Not only does this create chance for a successful B2B relationship, but this gives you the time to get the exposure you need to generate more sales.

While meeting new people is a great way to get the attention your business deserves, it’s a good time to check out your competition and see how your industry is changing. From new trends to those going out of style, this will allow you to change with your industry before it’s too late.

Business today is conducted mostly online or through telephone calls. Trade shows gives you the chance to meet your clients face-to-face and give them a more confident and professional impression of your business. Not only with clients, but this can strengthen your relationship with potential business partners as well.

KEEP YOUR BRAND ALIVE

While it’s not important to attend every trade show in your business, it is important to attend as many as you can to keep your brand alive. Many businesses are easily swept under the rug because they don’t appear to their public often enough. Just as it’s important to keep your social media presence alive, you need to remind your audience in the real world who you are and what you stand for before someone else takes your place.

This is also a great way to expand your brand. Aside for being able to put your brand in front of new or existing clientele, it is the perfect way to show your brand’s professionalism and set a good image for your business. Meeting your potential clients in person can make an impression they won’t forget. Even better, one that they’ll pass onto other potential clients.

SHOWCASE YOUR PRODUCTS

Trade shows are a great place to showcase your products and services to the audience you need. Unlike social media and having an online presence, trade shows present the opportunity to prove the quality and importance of your product. More importantly, it can showcase the importance of your brand.

This is also the best time to announce new products or special promotions to give your audience the extra push they need. Sometimes all your potential customer needs to finish the sale is one more reason why they need your product or service.

One last reason why trade shows are important is they allow you to demonstrate just how amazing your products are. Whether it be through your product quality or a specific service you offer, this is the best time to prove it to your clients up front and demonstrate your talents.

Trade shows can create a giant impact on your business if taken seriously. Make sure to plan your future trade shows in advance and get ready for your brand to take of in this new year! Need help or want some more information? Come visit us at any of the trade shows mentioned above and see just how it’s done!